Our Brand - LG Nepal

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Our Brand

Enhancing your life with LG's products comes with great values, benefits, promise and personality.

 
OVERVIEW

LG's philosophy revolves around people, sincerity, and sticking to the fundamentals. It is to understand our customers and to offer optimum solutions and new experiences through ceaseless innovation, thus helping our customers lead better lives.

We are reaching out to discerning consumers with keen sensibilities - people who continue to explore new activities and take on new challenges to experience more and achieve a better life. We have developed our brand image gradually and consistently, always to communicate, “Life’s Good.” We are contemporary yet authentic, always evolving our fundamental philosophies to the modern arena.

 
HISTORY

The history of LG Electronics has always been surrounded by the company's desire to create a happier, better life.

Pioneering in technology through LG's innovative start and continuous growth, LG is becoming a faster and smarter global brand of the future.

LG Electronics was established in 1958 and has since led the way into the advanced digital era thanks to the technological expertise acquired by manufacturing many home appliances such as radios and TVs.

LG Electronics has unveiled many new products, applied new technologies in the form of mobile devices and digital TVs in the 21st century and continues to reinforce its status as a global company.

  • 1958 - 1969
  • 1958 - Establishes Gold Star (Now LG Electronics)
  • 1959 - Produces Korea's first radio
  • 1965 - Produces Korea's first refrigerator
  • 1966 - Produces Korea's first TV
  • 1978 - Achieves USD 100 Million in exports
  • 1982 - Establishes first overseas production base in the US
  • 1995 - Rebrands Company as LG Electronics
  • 1999 - Enters joint venture to develop LCD panels
  • 2005 - Takes the lead in US drum washing market
  • 2008 - Develops world's first LTE mobile modem chip
  • 2009 - Becomes the second-largest LCD TV brand worldwide
  • 2011 - Launches shutter-glasses 3D TVs
  • 2012 - First in the world to market 84-inch ULTRA HD TV
  • 2013 - Introduces HomeChat™ service for smart appliances, Launches Vehicle Components Company
  • 2014 - Introduces world’s first 4K OLED TV and webOS smart TV, Introduces the G3 smartphone with Quad HD display
  • 2016 - Introduces premium LG SIGNATURE brand
 
JEONG-DO MANAGEMENT

LG Electronics 'Jeong-do Management' embodies our high ethical standards and doing business in a transparent and honest manner.

Pioneering in technology through LG's innovative start and continuous growth, LG is becoming a faster and smarter global brand of the future.

LG Way

"Jeong-do Management" is LG's unique application of ethics. LG will succeed through fair management practices and constantly develop our business skills.

Vision

  • LG's vision is to become the market leading company with broad market recognition.
  • Conduct LG will succeed through the constant development of capability based in ethical management.
  • Management Philosophy Basic management philosophies that ensure LG will accomplish its business activity goals.

Code of Ethics

It is the intention of LG, as set forth in the management charter, to spread the management philosophies of "creating value for customers" and "respect based management" allowing for more responsible and open management. LG continues to develop as the global leading company through seeking greater public benefits founded in cooperation, mutual trust, and respect for the free market economy. For this reason all LG employees promise to act uprightly and make value judgments in accordance with the code of ethics.

Compliance of Conduct

LG Electronics is committed to "winning by the rules". We regard sound and transparent management practices as the foundation to achieving individual success and global competitiveness. Throughout our global operations, LG Electronics pledges to comply with local laws and regulations, compete fairly, and uphold the highest standards of business conduct. The LG Electronics Compliance Code of Conduct sets forth clear standards for legal and regulatory compliance all employees should live by in order to realize the principles provided in the LG Code of Ethics.

 
GLOBAL OPERATIONS

LG Electronics plays an active role in world markets with its assertive global business policy. As a result, LG Electronics controls more than 118 local subsidiaries worldwide, with roughly 75,000 executives and employees.

 
BRAND IDENTITY

LG is the brand that is Delightfully Smart. "Life's Good" slogan, and futuristic logo are a great representation of what we stand for.

Global, Tomorrow, Energy, Humanity and Technology are the pillars that this corporation is founded on; with the capital letters L and G positioned inside a circle to center our ideals above all else, humanity. The symbol mark stands for our resolve to establish a lasting relationship with, and to achieve the highest satisfaction for our customers.


* The Symbol Mark may not be used alone.

* 3D Type Symbol.

* 2D Type Symbol.

The letters "L" and "G" in a circle symbolize the world, future, youth, humanity, and technology. Our philosophy is based on Humanity. Also, it represents LG's efforts to keep close relationships with our customers around the world.

The symbol mark consists of two elements: the LG logo in LG Grey and the stylized image of a human face in the unique LG Red color. Red, the main color, represents our friendliness, and also gives a strong impression of LG's commitment to deliver the best. Therefore, the shape or the color of this symbol mark must never be changed.

We have two versions of our logo: Corporate Logo and 3D Logo.

The updated 3D Logo retains the heritage and equity of the Corporate Logo, while aligning with our new positioning.

It was redrawn to strengthen the visual impact of our symbol mark and help communicate our attributes.


* 3D Type Symbol.

* 2D Type Symbol.

 
STRATEGIC ALLIANCES

LG Electronics is making technology advances and identifying business opportunities through various partnerships relationships with some of the world's leading companies.

LG Electronics is striving to become number one in the world by collaborating in various business and technology fields and by strategic alliances with world famous companies. "Strategic alliance between corporations," in which companies with different infrastructures cooperate in the fast-developing 21st century business field, is of key significance in terms of strengthening the existing and creating a new industry.

LG Electronics will do its best to create new products and services with an open mind, while developing new technologies and business fields through various partnerships with some of the world's most successful companies.

Collaboration on HSPA/LTE communication modems

LG Electronics and SIEMENS signed an MOU on joint development to build a technological and marketing partnership, and are collaborating to develop standard control solutions for commercial air conditioners.

Mobile phone lens partnership

LG Electronics and Schneider established a partnership on mobile phone camera lenses. The two companies are collaborating on joint branding, technical certification, and joint development of technology.

Strengthening strategic relationship with GE

LG Electronics and GE agreed on technological cross licensing to share patents on kitchenware and refrigerators. LG is also producing washing machines and driers as an OEM through a partnership on sales and supply of home appliances.

Premium VOD video on demand service on broadband TV

LG Electronics plans to launch a premium VOD (video on demand) service on broadband TV for the first time in Europe through the strategic alliance with Maxdome, the largest online video store in Germany.

Comprehensive alliance in 3dtv and 3d broadcasting areas

LG Electronics and Skylife have been collaborating in a variety of areas, including products and technology standardization related to 3DTV and 3D broadcasting, production and global marketing of 3D content, and the bundled sales of 3DTV with 3D broadcasting.

LG ELECTRONICS established a joint venture with Hitachi in the optical storage industry

LG Electronics, which is Number 1 in the world in the optical storage industry, estab- lished a joint venture with Hitachi — a company known for it's advanced technology. Hitachi-LG Data Storage is responsible for R&D and for marketing products manufac- tured by LG Electronics. Hitachi is a leader in the optical storage industry based on its advanced technology and favorable position in the market.

Collaboration for windows - based smart devices

In addition to the release of a smartphone based on Microsoft’s Windows Mobile 6.5, LG Electronics have been expanding its collaboration with Microsoft, developing Windows 7-based smart devices in the laptop, MID and digital TV fields. The two companies are also working together closely for PC, digital TV, and mobile phone convergence.

Platform & Software

Through the strategic alliance for platforms and software applications used in their mobile phones, laptops and digital TVs, LG Electronics and Intel are looking to gain an early edge in the TV/Internet convergence and broadband markets.

Applications

LG Electronics and SUN are developing Java platforms that will enable LG mobile phones and digital TVs to use a wider range of applications. LG Electronics has established strategic relationships in technology and marketing fields with many global companies such as Intel, Google, Yahoo, Dolby, Adobe, H.G. Ibrahim Shaker , Arcelik and Symbian for reasons of global compatibility and synergy, and tries to extend its territory into the global market.